Robin Woods 

FOUNDER / CEO

The consultancy is headed by Robin Woods, who brings over 40 years of direct experience in rail and transit sectors. Robin has honed his skills in a variety of very different roles in the public transit sector in areas such as Sales, Customer Contact Centre, Operations (train driver) and Management (systems analyst). He is also the world’s most published transit map researcher / designer having had his designs reproduced in over 1000 different guidebooks, diaries, information leaflets, apps, public transport and travel trade information products and gifts. 

Fun Facts: Used to drive the overnight mail train between London Euston and Crew. Whilst researching the transit system in Genoa, the lift got stuck and had to be ‘rescued’ by the lift in the opposite shaft. Best music of all time: 80’s ;)

Ann-Marie O’Donnell

BUSINESS DEVELOPMENT PARTNER

Ann-Marie is a highly skilled communications expert, and a Master NLP practitioner trained with Paul McKenna and Richard Bandler. She has global experience in individual and team coaching up to Executive Board level in public and private sectors. Previous experience includes banking, recruitment, headhunting, sales, business and leadership development. She has good conversational Spanish, French and German.

Fun facts: When I lived and worked in Switzerland many moons ago I wanted to see if I would be any good at busking so on the spur of the moment I stood on a street in Zurich and just started singing! And yes some people did drop some coins at my feet!

Richard Marchi

CARTOGRAPHIC RESEARCH
PRODUCTION

Richard is an accomplished cartographic editor and cartographer and has worked in the industry for many years serving various publishing companies including the AA (Automobile Association, UK), Rough Guides (Random House) and PC Graphics amongst others.

Fun facts: Enjoys riverside walks and going to cricket games

Edward (Ed) Merritt 

CARTOGRAPHER
MAP PROGRAMMING
TIMETABLES

Ed graduated from Oxford Brookes University 1999 with a First-Class Honors in Mapping and Cartography. Ed is experienced with many of the Adobe Creative Cloud applications, including Illustrator, Photoshop and InDesign, having utilised these resources for more than 20 years on a wide range of print and online projects. Ed also works with a selection of different GIS systems, including QGIS and Remix, both as a method for managing and maintaining large databases and for carrying out analysis tasks. He is also competent in the production of online and interactive maps and very capable with a range of interactive map authoring tools, such as Mapbox Studio.

Fun facts: My hobbies include wildlife photography (especially insects) and cycling (I enjoy off road riding in the New Forest, near to where I live).  In terms of music, I disagree with Robin on this, I think 90s music is better!

  • We hired Robin to help us with the Google Trips project. To meet Google's very high standards of accuracy and salience, we needed the very best transport consultant available. That's where Robin came in. He consistently demonstrated more detailed knowledge of a destination's public transport network than the local experts we had hired for that very purpose. Beyond that, Robin is unfailingly easy going, professional and reliable. He doesn't miss deadlines and regularly beats them.

    Matt Chesterton, Enveritas Group

  • We greatly appreciate your top-notch transportation maps and excellent work. You make an invaluable contribution to our travel guides.

    Carl Mehler
    Director of Maps
    National Geographic Society
    Washington D.C.

  • I have enjoyed working with you and your company and consider the quality of your cartographical work to be First Class, your maps in our diaries give them something extra!

    David Nicholson
    Studio Manager
    BJ Chant & Sons Ltd

  • Robin has worked on several reports including videos about wayfinding in NS Stations of Amsterdam Sloterdijk, Amsterdam Central. At Utrecht Central station the remit also included wayfinding in the biggest bicycle garage of the world. All crystal-clear deliverables which gave access to workable solutions. We have also cooperated with the Dutch Railways in creating a touristic rail map.

    Dr. Mark van Hagen
    Principal Consultant
    Netherlands Railways