Robin Worldwide is an international company providing wayfinding and cartographic consulting services for public transit agencies. With over 40 years industry experience its founder Robin Woods is truly an expert. Our customers rely on us for custom made best practice recommendations built through extensive on the ground research of over 120 major cities worldwide.

Wayfinding / Signage
Design + Positioning

Transport Maps
Local Area Maps
+ Timetables

Bespoke Training
+ Workshops

Audits + Peer Reviews of Current Wayfinding + Mapping, providing Audit Reports + Recommendations

All Connected Activities
such as Ticketing, Customer Service, Customer Information Systems

has scientific backing for improved user comprehension and usability in real-world settings validated in an eye-tracking study conducted with researchers from VISUS University of Stuttgart

You’ve invested in the tracks and the trains, your stations, signals and telecommunications, ticket issuing and revenue protection. Your safety case is signed, sealed and delivered and yet…

Passenger information and wayfinding is one of the areas we have so often seen neglected in our 30+ years of professional research, and travel. 

And even in cases where a great deal of time and money looks to have been spent, the results don’t pass the ‘Sanity Test’.

Why not make the very most of your capital investment in the physical infrastructure – the ‘hardware’ – by being smart in the ‘software’?

Confusing information will dissuade existing customers from making more journeys at best and absolutely put new customers off at worst.

The good news is that through those many years of experience, we have a highly developed sense check that looks at the five fundamentals which when done properly ensure your riders feel your system is easy to navigate. It looks at several vitally important areas of your information provision.

  • Schematic, diagrams, charts, locality, overview, to name just a few. Do all your maps accurately reflect what riders will see “on the ground”?

  • Does it pass legibility and cognition tests, for example?

  • Signs, vehicles, stops, stations, interchanges, modal transfers and so forth. Is there consistency throughout?

    Direction, Orientation, Identification. Does what you currently provide, all add up? Are there things missing?

  • Ticket ‘conditions of use’ rules, ticket types, validities, and purchasing options, and so forth, can be very confusing – even to those in the know. 

    Simplifying the rules or making the information understandable to your customers will be key to more patronage and greater profit.

  • Getting it right is no mean feat and it sometimes, more often, takes an outsider to take an objective view to help bring all the pieces together.

Robin Woods 
FOUNDER / CEO

Ann-Marie O’Donnell
BUSINESS DEVELOPMENT PARTNER

Richard Marchi
CARTOGRAPHIC RESEARCH
PRODUCTION

Edward (Ed) Merritt
CARTOGRAPHER
MAP PROGRAMMING
TIMETABLES

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  • Washington, D.C, USA

  • Los Angeles, USA

  • Chicago, USA

  • Nice, France

  • Venice, Italy

  • Barcelona, Spain

  • Madrid, Spain

  • Paris, France

  • Vietnam

  • New Zealand

  • Vienna, Austria

  • Vancouver, Canada

  • Sydney, Australia

  • Mexico City, Mexico

  • Singapore

  • Costa Rica

  • Lisbon, Portugal

  • Munich, Germany

  • Prague, Czech Republic

  • Rouen, France

  • Shanghai, China

  • São Paulo, Brazil

  • Rio de Janeiro, Brazil

  • Buenos Aires, Argentina

  • Zurich, Switzerland

  • Hong Kong, China

  • Beijing, China

  • Berlin, Germany

  • Dubai, United Arab Emirates

  • Boston, USA

  • Florence, Italy

  • We hired Robin to help us with the Google Trips project. To meet Google's very high standards of accuracy and salience, we needed the very best transport consultant available. That's where Robin came in. He consistently demonstrated more detailed knowledge of a destination's public transport network than the local experts we had hired for that very purpose. Beyond that, Robin is unfailingly easy going, professional and reliable. He doesn't miss deadlines and regularly beats them.

    Matt Chesterton, Enveritas Group

  • We greatly appreciate your top-notch transportation maps and excellent work. You make an invaluable contribution to our travel guides.

    Carl Mehler
    Director of Maps
    National Geographic Society
    Washington D.C.

  • I have enjoyed working with you and your company and consider the quality of your cartographical work to be First Class, your maps in our diaries give them something extra!

    David Nicholson
    Studio Manager
    BJ Chant & Sons Ltd

  • Robin has worked on several reports including videos about wayfinding in NS Stations of Amsterdam Sloterdijk, Amsterdam Central. At Utrecht Central station the remit also included wayfinding in the biggest bicycle garage of the world. All crystal-clear deliverables which gave access to workable solutions. We have also cooperated with the Dutch Railways in creating a touristic rail map.

    Dr. Mark van Hagen
    Principal Consultant
    Netherlands Railways