Shopping Map Product

Shopping Map Product

One of the things I loved about working with Paris Travel Service was that they were open to new ideas and were willing to try many of the ones I suggested over the years. Not only that, but as they ran a very efficient and highly regarded service for their clients, it made the job of creating innovative solutions for them a pleasure.

November 1994 saw the start of Eurostar services between London and Brussels and Paris.

In 1998 with the passenger numbers up, the service having had a number of years to bed-in and people’s everyday expectations being matched by an ever-increasing reliability, Paris Travel Service decided to introduce a Shopping and Restauration package to their existing tour offering.

Excellent idea, capital to capital for a day’s worth of shopping with Eurostar, a three-course meal included together with a day metro pass. What more could one wish for?

Well you’d want to make the most of your day and as a metro ticket was included I suggested a map highlighting the various shopping areas together with a section of the metro map associated with each area, and, on the reverse – a full metro map so that the client could make their way around as easily and stress-free as possible.

The map was a great hit and so too was the new Tour Product.

Each 'shopping area' had its own associated section of metro map so that the client could easily see, using the full metro map on the reverse of the page, where they needed to go to reach each area.

Each ‘shopping area’ had its own associated section of metro map so that the client could easily see, in combination with using the full metro map on the reverse of the page, where they needed to go to reach each area. No need for complicated  lists or tables – just clear graphics.

Hooray for shopping days

On the reverse of the A3 sheet was the full metro map (A4 size).

On the reverse of the A3 sheet was the full metro map (A4 size).

Clear design Neat station name labelling No ambiguity Hallmark of a considered and thoughtful approach to design

Easy to follow layout
Neat station name labelling
No ambiguity
Hallmark of a considered and thoughtful approach to design

The great thing about the Paris Travel Service is that they had their own office right in the middle of town so clients could call in and seek help or advice if desired.

The great thing about Paris Travel Service is that they had their own office right in the middle of town so clients could call in and seek help or advice if desired.

 

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