Over the years I have had the great honour to serve a number of lovely people and great companies and Paris Travel Service is one of those I particularly enjoyed serving. It was the very first customer of mine way back in 1990.
Our relationship went from strength to strength as we created and worked on a number of different products together to satisfy their clientele. The Paris metro map design was the first of many different designs and a number of innovative ideas during a 16 year relationship until the company was bought by a competitor in around 2006.
Over the following pages I will showcase the varied and distinctive products and designs I had the pleasure of working on.
It is no accident that I was able to work with Paris Travel Service for so many years and on so many different products. Their clientele were particularly discerning and the management had very high standards. The continuing excellent feedback year after year from their clients gave rise to the longevity of the relationship.
Street & Metro maps
The previous metro map in this product was quite dire and had been causing their clients to get lost on many occasions. The management and their fulfilment staff were very happy when I came along with my proposal to replace their existing metro map.
In addition, the folding was completely changed to be a much more user-friendly gate fold. What would be the advantage of a gate fold? Good question.
On a A2 size page folded first in half along the width, each of the subsequent concertina folds would allow the user to open out just the required amount of ‘page’ to view the detail they required.
As I designed it, the two transport maps – Metro and the RER regional maps were positioned on one side of the long fold which allowed the client to open this side out and view either of the two maps with ease.
Simple, but very effective.
So what exactly does all of this information mean to the client? Good question. On the one hand it may be argued that it is information overload. On the other however, a passenger in an unfamiliar situation – basically anyone else who is not a regular commuter on a regular line, it gives them all the information they need to make their journeys with absolute confidence.
- The map, nicely designed, clear layout and easy to view and understand.
- The map with destination names highlighted with black box surround – the service ‘directions’ – these are the names they will see in the passageways and other way finding signage. Lines with each of the route codes or designators, e.g. C7.
- The so-called ‘nom de missions’ on the map, on the front of the train, on the timetables and lastly, and possibly most importantly, on the platform screens so they know they are on the right platform.