Kentish Bus company were looking to communicate journey opportunities to their widespread market and to appeal to day trippers and occasional users. Robin was approached by their design agency, Equus, to create suitable route maps from their existing timetable publicity.
The brief, as always, is to make public transport accessible and an attractive alternative to the private motor vehicle. Journey possibilities, by way of route diagrams, are a great visual communication to meet that need.
The maps shown below are the ones finally chosen by the agency and the company.