Bus route map leaflets

Bus route map leaflets

Kentish Bus company were looking to communicate journey opportunities to their widespread market and to appeal to day trippers and occasional users. Robin was approached by their design agency, Equus, to create suitable route maps from their existing timetable publicity.

The brief, as always, is to make public transport accessible and an attractive alternative to the private motor vehicle. Journey possibilities, by way of route diagrams, are a great visual communication to meet that need.

The maps shown below are the ones finally chosen by the agency and the company.

Cover design of the two network maps

Cover design of the two network maps

Dartford & Gravesend area map illustrating the extensive coverage of the company's operations and customers' journey possibilities

Dartford & Gravesend area map illustrating the extensive coverage of the company’s operations and customers’ journey possibilities

Kentish-Bus-map-Sevenoaks

The Sevenoaks area is not quite as extensive as the Dartford & Gravesend area although it still offers day trippers and occasional users some great travel ideas. Note the route listing and appealing illustration of places of interest covered by the services.

 

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