Robin was invited to submit design ideas to Alitalia’s UK management team to help them communicate the launch of their new EuroBusiness Class service to their UK & Ireland frequent fliers. The timetable, as well as the onboard service was being upgraded with more frequent flights between Italy and UK & Ireland.
In partnership with Alitalia, Hertz, their car rental affiliate, was co-sponsoring the communication piece and wanted to be featured more strongly than at previous times.
Here is the final result that Alitalia chose for their customers